What Differentiates Us

In addition to the quality names you know us for, we carry various products related to our industry, including salon and spa furniture and appliances.

Reliable continually searches for the latest innovative products to keep our customers on the cutting edge of fashion, trends, and technology.

Contact us today to see what we have new for you.

Register today for one of our highly rated beauty classes!

Infuse your clients' hair with ultra-smooth texture and exceptional shine with Curlinterrupted Smoothing System. Formulated with a Formaldehyde-FREE, Thio-Free, keratin-based solution, this revolutionary non toxic Smoothing system delivers frizz-free, radiant results. Smooths & straightens wavy and curly hair. Eliminates out of control frizz. Smooth clients hair Temporarily, Semi-permanently, and Demi-permanently. You decide.