What Differentiates Us

In addition to the quality names you know us for, we carry various products related to our industry, including salon and spa furniture and appliances.

Reliable continually searches for the latest innovative products to keep our customers on the cutting edge of fashion, trends, and technology.

Contact us today to see what we have new for you.

Register today for one of our highly rated beauty classes!

HAIR CARE WITH INTEGRITY. 25 years of innovation and excellence to the prof beauty industry. From this vision a culture emerged, a culture focused on creating innovative products, outstanding promotions, and marketing support that works. Experience the difference...be a part of the family. Scruples family of color: True Integrity, Blazing, Low Lights & High Definition, Color Art, Menz, Urban Shock, Blonde Express, Power Blonde.